Strategy Trending Nowadays:
In modern world, the usage of whatsapp in the form of marketing tool is an important topic among the various marketing professional and the various marketing tolls like Bulk SMS Marketing ,Email Marketing Etc.
Whatsapp Marketing Service has become more important on commercial level after it has been acquired by Social Networking site, Facebook. A number of brands whether big or small have started finding out ways to send bulk Whatsapp messages in brand communications. Whatsapp has come up with a number of advantages that has turned it into a priceless marketing platform. By way of personalized interaction, companies are in a position to find out about the demands of the clients and hence are in a position to carry out marketing communications accordingly.
The clients also get happy that the answers to their queries are provided by real people in real time. Through your brand, you can show your customers that how much you care for them. A number of companies made application of whatsapp to alter the perception of customers regarding their brand. You can make application of whatsapp for various marketing activities. It is considered as just the right place for showcasing the image of the product, discount coupons. You can also include a video highlighting the feature of a product and give out festive offers. It also makes it effortless to get customers feedback as well as grievance redressal.
Whatsapp group assists in discussion related to the brand in the form of a focus group. Store manager of a number of brands are productively using whatsapp for communication offers and also for promotion. Various fashion brands are found to be chatting on whatsapp and the platform has reported users as one billion.
Through whatsapp, customers can make selection of the product they desire to be delivered on just scrolling the recent updated stock. The best thing related to whatsapp is the success rate. The second best thing is that it is cheaper in comparison to other modes of advertising along with automatic opt-in features as the customers have given you their contact numbers.Moreover whatsapp is less jam-packed by different brands in comparison to SMS Marketing or other social media like Snapchats and Facebook.
The one-on-one chatting facility offered by whatsapp helps in fostering actual community with the clients and thus getting hold of more perfect data. However companied have yet not managed to make use of the full potential of whatsapp. With a large customer base, whatsapp definitely offers an enormous chance to marketers making possible more targeted marketing as well as instantaneous customer service.