In today’s competitive world, every business organization has to use one or the other marketing technique to survive in the market. A well-planned marketing technique can bring nice profits to the businesses. There are many of the different marketing ways used by the businesses. SMS marketing is one of such marketing ways through which the companies can do cost-effective marketing. With the increase in the online businesses all over, the SMS marketing has proved to be very important techniques of marketing in online business. It will be interesting to look at the benefits of the SMS marketing in online business. Here, we will see some of the Benefits of SMS Marketing in Online Business: - The high potential of SMS reading: The possibility of opening and reading the SMS is more than any other marketing techniques. The prospects generally do not like to open all the Emails which may have long information, they do not like to read a long brochure too. However, the SMS being